was started in 1897 when C.C. Filson opened C.C. Filson's Pioneer Alaska Clothing and Blanket Manufacturers, specializing in goods to outfit the stampeders to the Klondike Gold Rush. The Gold Rush faded into history, but Filson kept listening to his customers, and outdoorsmen kept coming to Filson for rugged clothes. Filson continued to make his goods from the best materials obtainable, and guaranteed every piece of merchandise. If he didn't stock an item a customer needed, he custom-made it for him. Filson's name became synonymous with reliability, satisfaction and honest values. By the 1960s, Filson' reputation as the premier outfitter for outdoorsmen had spread around the globe. In addition to being stocked by retailers of quality outdoor wear, Filson garments were being ordered by mail from places as far away as Greenland.